Creative Director of Development

Shona Baldwin

Global team

Shona joined the team in March 2023 as Creative Director of Development and will sit across Studio Ramsay Global's development slate in both the UK and the US.

Before joining Studio Ramsay Global, Shona worked at Thames where, as Creative Director, she led the development team responsible for diversifying the business into new platforms and genres. This includes Saturday night game shows such as Game Of Talents and I Can See Your Voice, as well as primetime reboots of heritage formats like Blankety Blank, Supermarket Sweep, Family Fortunes, and Blockbusters. In addition, she helped the company expand into younger audiences with formats such as The Real Dirty Dancing, Rob Beckett's Savage Socials, Baewatch, and YouTube's Hello2021, a worldwide New Year's Eve event.

Prior to Thames, Shona led development teams at several industry-leading companies, including Studio Lambert (Gogglebox, The Great British Interior Design Challenge, and The Million Second Quiz) and Boomerang, a Twofour label where she created the ITV format, What Would Your Kid Do?.

Shona also spent five years at ITV Studios, developing primetime ITV formats and producing and directing a range of shows, such as Piers Morgan's Life Stories, Come Dine With Me, Hell's Kitchen, and The Savoy.